BBC Good food has recently launched their test kitchen in Mumbai. On Friday, the 5th of October, the BBC Good Food Kitchen was launched in Mumbai. The kitchen is designed to serve as a laboratory to test recipes before they find a place in the magazine.
So where does good food come from? A good kitchen, of course. A kitchen is integral to culinary creativity and quality assurance, and that is precisely the motivation behind the launch of the brand new BBC Good Food India kitchen. Like the magazine, the Good Food test kitchen is the first of its kind in India and firmly establishes the brand as the pioneering authority in food in India.
BBC Good Food India has at its core the triple testing of every one of the 80 plus recipes featured in the magazine each month. This makes the kitchen crucially important to the magazine. It has been designed to fulfill the brand’s central philosophy of fool-proofing every recipe so our readers get it right the very first time they try it in their kitchen. The kitchen will also serve as a laboratory for the creation and development of new recipes by the Good Food cookery team, thereby underlining our commitment to culinary innovation and growth.
Located centrally in Mumbai’s Prabhadevi, the 1,800 sq ft property houses a fully equipped kitchen as well as a photography studio. The mod cons in the fully fitted state-of-the-art kitchen include stovetops, wok burners, griddles and ovens and fryers, besides essentials such as a refrigerator, a cooler and a dishwasher. The kitchen is designed in a modular style, with an ergonomic central kitchen island.
Commenting on the launch, Tarun Rai CEO Worldwide Media said “BBC Good Food is India’s first and only international food magazine. And we are very happy that, in another first for the magazine industry, we now have our own kitchen and studio to test each recipe and create new, original ones. The food scene in India is changing rapidly and people are experimenting with cuisines both in their kitchens as well when eating out. It is not surprising; therefore, that BBC Good Food has been so successful since its launch a year ago.
Apart from recipe development and testing, the kitchen and adjacent studio will be used to host live events and masterclasses by top chefs from around the country and the world. In keeping with Good Food’s philosophy of being a multiplatform brand, the videos of these demos will be uploaded on our soon-to-be-launched website, making recipes literally come alive for our followers.
Making food look visually stunning is one of the outstanding features of the magazine, and the spacious photo studio will be invaluable as a location for our photo shoots.